March 2007

PRESS RELEASE - FOR RELEASE IMMEDIATELY

  

  

FIESTA® BRAND EXPANDS ON LIFESTYLE EXPERIENCE WITH LICENSED PRODUCTS

America’s best selling dinnerware now offers linens, flatware and glassware

Newell, WV—(March 11, 2007)—The Homer Laughlin China Company™ (Homer Laughlin), the largest domestic pottery manufacturer and maker of the bestselling FIESTA® Dinnerware, is announcing a family of licensed product agreements that will expand on the FIESTA® brand experience—linens, flatware and glassware.

The new licensed products will be displayed in the Homer Laughlin™ booth at the International Home & Housewares Show at McCormick Place, South Building, Booth #S2005.

"FIESTA® brand enthusiasts will be more than satisfied by the durability and styling of the licensed products," says Joseph M. Wells, III, president and chief executive officer of The Homer Laughlin China Company™. "We’ve hand selected the licensees based on their quality and design capabilities; each supplier within its own right is a top-tier resource within their industry."

Available in FIESTA® brand’s rainbow of colors, the products focus on top-of-table and kitchen, as well as a complete lifestyle. "It’s more than just color—it’s about creating a lifestyle and memories," explains Rich Brinkman, vice president of sales and marketing for Homer Laughlin™. "To many of our customers, the FIESTA® brand is what my mother or grandmother had, yet updated today with my colors and the quality that I have come to expect from Homer Laughlin™. The FIESTA® brand merges yesterday with today to conjure up memories of the past and create new memories with today’s dining experiences."

The new FIESTA® brand licensed products should be available at most fine department stores, .Com, catalogs and specialty store locations.

FIESTA® licensed products will include:

Linens

Homer Laughlin™ has entered an exclusive license agreement with Windham Weavers, a premier importer and wholesaler of home furnishing products with offices in New York and Connecticut. The Windham Weavers partnership includes the production of specialty table linens, placemats, runners, tiers, valences, chair pads, area rugs and kitchen textiles.

The linens are made of 100 percent wearable cotton and are available in Evergreen, Heather, Peacock, Scarlet, Cobalt, Sunflower, Shamrock and Tangerine.

The tablecloths come in a wide variety of standard sizes: 52"x52", 52"x70", 60"x84", 60"x102", 60"x120", 60"x184" and 60" round. Linens can be found starting early May 2007 at fine department stores, .Com, catalogs and specialty store locations.

Flatware

Additionally, under the FIESTA® brand, Homer Laughlin™ has entered a flatware license agreement with Cambridge Silversmiths Ltd., Inc. (Fairfield, NJ).

Solid color flatware with durable plastic handles will be available in April 2007. Colors include all 14 of this year’s FIESTA® dinnerware colors: Evergreen, Shamrock, Sunflower, Tangerine, Persimmon, Scarlet, Cinnabar, Plum, Heather, White, Turquoise, Peacock, Cobalt Blue and Black. A new color will be introduced each year in correlation with the FIESTA® Dinnerware line. Solid color flatware will be sold in place settings by color, featuring a 25-year limited warranty.

"The buying patterns of typical FIESTA® brand enthusiasts and brides tend to be an eclectic collaboration of colors," says Brinkman. "Between 80 and 85 percent of all FIESTA® dinnerware sold to Fiesta® enthusiasts combine two or more colors; thus, Homer Laughlin™ wanted to provide a similar flexibility by selling solid color flatware by place settings."

The addition of FIESTA® stainless steel flatware is in development and will be available in select locations.

Glassware

Homer Laughlin™ has also partnered with Moderne Glass Company (Culver Industries), Aliquippa, Pennsylvania, in an exclusive license agreement for FIESTA® brand decorated glassware.

The glassware is made and decorated in the U.S. and is available in a variety of glasses from tapered drinkware to stems. The multi-colored striped designs are unique to each retailer’s FIESTA® color needs.

Product rollouts will be tailored to each retailer’s individual needs.

The Homer Laughlin China Company™

The Homer Laughlin China Company™, headquartered in Newell, West Virginia, is the largest domestic producer of china dinnerware in the United States. The company’s distinctive FIESTA® brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. For additional information, please visit the Homer Laughlin™ Web site at www.hlchina.com.

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