June 30, 2003

PRESS RELEASE - FOR RELEASE IMMEDIATELY

Contact - Dan Williams  1-800-452-4462 ext. 489

dwilliams@hlchina.com  

 

 

New!  Homer Laughlin Ameriwhite® Catalog Features Hundreds of Designs

Newell, West Virginia—Homer Laughlin China Company has recently added new designs, including Asian Willow, to the company’s Ameriwhite® Collection, the premier American-made china that equals the whiteness of European china. Featured in a new catalog, the Ameriwhite® Collection includes hundreds of stunning decorated and undecorated patterns that enhance elegant food presentations and boost menu profitability. This elegant china can be custom ordered in shapes and patterns that are uniquely yours.

 

The Ameriwhite® collection includes:  the simple and understated Pristine®; bold and dramatic Milford®; the Desert Winds Collection, which captures the essence of sculpted dunes and frames your meal presentation with subtle sweeping curves and embossed flourishes; and Unity™, a pure white, embossed china shape created with the culinary artist in mind.

 

The Ameriwhite® Collection features a unique, genuine Alphalain® Body. This new, neutral white china body provides enhanced chip/impact resistance and superior heat retention. It is finished in a high-fire, abrasion-resistant mirror glaze that is lead free.

 Continuing our tradition of high-quality chinaware, while pushing ever forward towards new and creative design possibilities; The Homer Laughlin China Co. is proud to present our greatest white-body collection ever,” said Judith Noble, art director for Homer Laughlin.

Ameriwhite® is part of Homer Laughlin China’s new Budget Stretcher program, which gives the end user the freedom to choose their Free China. They can choose what pattern, choose what items, and even choose custom designs. The most flexible program in the industry, the Budget Stretcher provides Free China for credit earned on purchases of Homer Laughlin China.

 

Call 800-452-4462 to contact your Homer Laughlin China representative or to request the new Ameriwhite® Collection catalog. For more information, please visit www.hlchina.com.

 

Founded in 1871, The Homer Laughlin China Company specializes in high-fired, lead free glazes. The company is the largest domestic pottery maker, employing over 1100 skilled workers in a 37-acre facility. Computerized kilns, state-of-the-art production facilities, decorating equipment and the timeless style and elegance of the designs provide the perfect combination that is the hallmark of The Homer Laughlin China Company.

Caption: Homer Laughlin China Company has recently added new designs, including Asian Willow, to the company’s Ameriwhite® Collection, the premier American-made china that equals the whiteness of European china. Featured in a new catalog, the Ameriwhite® Collection includes hundreds of stunning patterns that enhance elegant food presentations and boost menu profitability. This elegant china can be custom ordered in shapes and patterns that are uniquely yours. Call 800-452-4462 to contact your Homer Laughlin China representative or to request the new Ameriwhite® Collection catalog. For more information, please visit www.hlchina.com.

 Editor’s Note: Ameriwhite® china is also available for decorative and food photo shoots. Please contact John Marzich (216-831-8580) if you are interested in using Ameriwhite®.