FIESTA® SATISFIES CRAVING WITH NEW DECADENT DINNERWARE
“Chocolate” is introduced at
Newell, W.Va.—(October 6, 2008)—The Homer Laughlin China Company™ introduces Chocolate FIESTA to its existing offering of 14 contemporary colors. The new neutral offers yet another colorful story to everyday dinnerware décor; Chocolate FIESTA can be used as a stand-alone statement with individual decadent place settings, or as an accent with like neutral Ivory or cool blues: Cobalt, Peacock and Turquoise.
“We’ve received an overwhelming response to the upcoming launch,” says Rich
Brinkman, FIESTA Dinnerware. Homer Laughlin will officially unveil the
cocoa-inspired color at New York
Simply delicious, Chocolate joins Black, White, Ivory, Cinnabar, Cobalt,
“After an enormous number of requests for a dark brown and a need for another strong earth tone,” says Brinkman, “we decided to introduce a limited item color to accompany Ivory and give consumers additional fashion forward color options just in time for holiday shopping.”
Chocolate continues to prove its staying power both on and off the runway—dubbed the “new black” year after year. “It’s a very youthful color trend that has made its way from apparel into the home and onto the tabletop,” says Brinkman—addressing a growing number of consumers shopping for everyday tableware.
Chocolate concoctions range from Ivory and Tangerine sprinkled with Chocolate pieces for festive fall settings, to the more ‘mod’ with bright White layered with lots and lots of Chocolate and hints of Shamrock.
“You can also spice it up with Tangerine, Sunflower and Shamrock, or go formal with Black,” says Brinkman.
Unlike its 14 companion colors, Chocolate FIESTA will be offered in four and five piece place settings, along with select shapes deemed “best sellers”. “We’re focusing on our most popular items in this new color,” Brinkman says, “because this is truly an accent color, not what we consider a ‘core driver’ like Scarlet, Sunflower and Cobalt,”—all top selling shades in the existing lineup.
Select Chocolate shapes include: the traditional size Mug and oversized Java version, Oval Platter, Fruit and various size Bowls, Mugs, Luncheon, Salad and Dinner Plates, large and small Disc Pitchers, Salt and Pepper Shakers, Individual Oval Casserole, and Gusto Bowl.
Limited in items, Chocolate FIESTA will also be limited in its availability.
No exact date has been set for its retirement according to Brinkman; however, he
encourages consumers and collectors to “eat it up.”
Look for Chocolate FIESTA in stores and online as early as November 17.
About Fiesta® Dinnerware
Designed by Frederick Hurten Rhead in 1936, FIESTA® Dinnerware is now the most
collected china in the
About The Homer Laughlin China Company™
The Homer Laughlin China Company™, headquartered in