PRESS RELEASE - FOR RELEASE IMMEDIATELY
THE HOMER LAUGHLIN CHINA COMPANY PREPS FOR THE 75TH ANNIVERSARY OF FIESTA® DINNERWARE IN 2011
The leader in everyday dinnerware unveils the first of three celebratory collections --mixing bowls -- in a limited anniversary year color, available for only 75 weeks
FIESTA is a lifestyle brand, says Rich Brinkman, vice president of sales and
marketing, The Homer Laughlin
The baking bowl set will be available in Marigold, as well as seven of FIESTA's standard contemporary colors, including: Scarlet, Cobalt, Tangerine, Sunflower, Peacock, Shamrock, White and Evergreen.
Availability in the anniversary color, however, will be limited to 75 weeks -April 1, 2008 thru Sept. 1, 2009. Marigold is not just for the collector, says Brinkman, it's for the enthusiast...providing a unique opportunity to become the next generation of collector. Sept. 2, 2009, the baking bowls, in Marigold only, will officially retire. Thereafter, says Brinkman, You will only find the baking bowls in the seven other glazes.
The 3-piece baking bowls, ranging in size from 6-1/2 to 2-1/2 quarts, will be
displayed in a show-stopping glass case â€“ in Marigold â€“ at the Homer Laughlin
Booth No. S2003,
We want limited colors that we know will eventually retire and filter into the secondary market, says Sandra Bond, president of the Homer Laughlin China Collectors Association (HLCCA). We collectors...¦we'll go to great lengths to get our hands on limited pieces, she finishes. The Association boasts more than 1,000 members nationwide.
About Fiesta® Dinnerware
Designed by Frederick Hurten Rhead in 1936, FIESTAÂ® Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, includingABC's Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed FIESTA® Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum.
About The Homer Laughlin China Company
The Homer Laughlin China Company, headquartered in Newell, West Virginia, is the largest domestic producer of china dinnerware in the United States. The company's distinctive FIESTAÂ® brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. For additional information, please visit the Homer Laughlin Web site atwww.hlchina.com.