August 29, 2003

PRESS RELEASE - FOR RELEASE IMMEDIATELY

Contact - Dan Williams  1-800-452-4462 ext. 489

dwilliams@hlchina.com  

The Homer Laughlin China Company Introduces Kensington^™ Shape

Sophisticated Design Transcends European Elegance

 

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Newell, West Virginia—Kensington^™, Homer Laughlin China Company’s latest shape, transcends European elegance with its classic architectural design and pure white color. Accented by an intricate white-on-white embossed lattice sculpting and detailed pointed-arch pattern on a wide rim, Kensington^™ is the centerpiece of a sophisticated tabletop. Kensington^™ also features unique and stylish accessory items that are sure to enhance the presentation of any dish on your menu. 

Unlike imported china, Kensington^™ is available for quick shipping because it is 100% made in the USA. Finished in a high-fire, abrasion-resistant mirror glaze that is 100% lead free, Kensington^™ features a genuine Alphalain^® body that provides enhanced chip and impact resistance as well as superior heat retention.

 

Ameriwhite^® Collection

Kensington^™ is part of Homer Laughlin’s Ameriwhite^® Collection, the premier American-made china that equals the whiteness of European china. The Ameriwhite® Collection includes hundreds of stunning decorated and undecorated patterns that enhance elegant food presentations and boost menu profitability.

 

Budget Stretcher Program

The most flexible program in the industry, the Budget Stretcher provides Free China for credit earned on purchases of Homer Laughlin china. Kensington^™ is part of this new program, which gives the operator the freedom to choose their Free China from hundreds of Homer Laughlin products. You can choose what pattern, choose what items, and even choose custom designs.

 

Founded in 1871, The Homer Laughlin China Company specializes in high-fired, lead free glazes. The company is the largest domestic pottery maker, employing over 1100 skilled workers in a 37-acre facility. Computerized kilns, state-of-the-art production facilities, decorating equipment and the timeless style and elegance of the designs provide the perfect combination that is the hallmark of The Homer Laughlin China Company.

 

Call 800-452-4462 to contact your Homer Laughlin China representative about Kensington^™ or to request an Ameriwhite® Collection catalog. For more information, please visit www.hlchina.com.

                                                                                                                                                 

Caption: Kensington^™, Homer Laughlin China Company’s latest design, transcends European elegance with its classic architectural design and pure white color. Accented by an intricate white-on-white embossed lattice sculpting and detailed pointed-arch pattern on a wide rim, Kensington^™ is the centerpiece of a sophisticated tabletop. Kensington^™ also features unique and stylish accessory items that are sure to enhance the presentation of any dish on your menu. Call 800-452-4462 to contact your Homer Laughlin China representative about Kensington™ or to request an Ameriwhite^® Collection catalog. For more information, please visit www.hlchina.com.

 Editor’s Note: Kensington^™ is also available for decorative and food photo shoots. Please contact John Marzich (216-831-8580) if you are interested in using Kensington^™.

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