August 2005

PRESS RELEASE - FOR RELEASE IMMEDIATELY

Contact - Dan Williams  1-800-452-4462 ext. 489

dwilliams@hlchina.com  

Homer Laughlin FiestaŇ China Has the Cool New Color for 2005

Peacock Blue Reinvents Renowned FiestaŇ

 

Newell, West Virginia Homer Laughlin China Company has added a new, stylish color to the Fiesta® line:  Peacock Blue!  A fresh and trendy color for 2005, Peacock Blue is a cool color that will heat up family meals and dinner parties with its beautiful presentation. 

 “Peacock blue, in my opinion, is the most exciting color we have ever added to the Fiesta line,“ says Judi Noble, art director for the Homer Laughlin China Company. “Fusing this vibrant color with the streamline shapes and traditional colors in the Fiesta line is like hooking them to electricity! Peacock Blue is reinventing Fiesta.”

 The 15 Fiesta® colors complement one another, as well as a wide range of interior palettes. So, mix and match Peacock Blue with the Fiesta® rainbow of hues for a colorful table that’s uniquely your own.

 Leatrice Eiseman, executive director of the Pantone Color Institute and director of the Eiseman Center for Color Information and Training, says blue is in the “top ten” of colors this year. 

“Blue is the hot color for fashion this year, and that fashion quickly translates into home décor, including tableware,” says Eiseman. 

 Peacock Blue works best with complementary Fiesta® colors such as sunflower and tangerine, where each color enhances the other.  It also works in harmony with analogous colors.   For example, use Peacock Blue on its own or have a little fun and mix it up with any one of the 15 colors available.  Get creative and let Peacock bring your kitchen and dining area to life!

 The new color will hit stores this October and will be available in many fine department and specialty stores, in addition to mail order catalogs and on-line retailers.  Place settings in the new Peacock Blue Fiestaware are priced at $40.   

 More than 50 items in the Fiesta® line ensure creative tabletop styling. In addition to the 4- and 5-piece place settings, the line contains a full array of pieces including plates, platters, bowls, cups, vases and the signature Disc Pitcher. The plate’s sculpted concentric rings highlight and frame the food. Homer Laughlin adds Alpha Alumina to the body to enhance durability, chip resistance and provide superior heat retention. All Homer Laughlin China is lead free.

  About Fiesta®

Designed by Frederick Hurton Rhead in 1936, FiestaŇ is now the most collected china in the United States and among the most collected china in the world. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta® in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum.                                                                       

Today, Fiesta® is an American icon that is available in many fine department and specialty stores, in addition to mail order catalogs and on-line retailers. For more information, please visit www.hlchina.com or call 800.452.4462.

 

About The Homer Laughlin China Company

Founded in 1871, The Homer Laughlin China Company is the largest domestic pottery maker, employing over 900 skilled workers in a 37-acre facility. Computerized kilns, state-of-the-art

production facilities and decorating equipment, and the timeless style and elegance of the designs provide the perfect combination that is the hallmark of The Homer Laughlin China Company.

 

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Caption: Homer Laughlin FiestaŇ China has the cool new color for 2005. Homer Laughlin China Company has added a new, intense color to the Fiesta® line: Peacock Blue!  A fresh and trendy color for 2005, Peacock Blue is a cool color that will heat up family meals and dinner parties with its bold presentation. Available in many fine department and specialty stores, in addition to mail order catalogs and on-line retailers. For more information, please visit www.hlchina.com or call 800.452.4462.

 

 

Editors Note:  Peacock Blue digital images are available by request. Please contact Jaime Brannan at 216-831-8580 or jbrannan@benghiat.com.

 

 

Fiesta® is a registered trademark of The Homer Laughlin China Company.

Leatrice Eiseman’s website address is www.colorexpert.com