NEW SQUARE FIESTA® DINNERWARE
New shape is center stage at
“The new shape addresses the needs of a growing consumer segment that cannot be ignored,” says Rich Brinkman, FIESTA Dinnerware. “Younger as well as new, edgy consumers desire unique shapes, sizes and colors that speak to their personal preferences, as well as stylized home decors.”
Debuting at the FIESTA showroom on the 16th floor in Square is a Dinner, Luncheon and Salad Plates, and 19 oz. Bowl and Mug, as well as a full FIESTA line of dinnerware and accessories.
Despite square silhouettes, pieces maintain a strong relationship to the company’s established ‘round’ deco offering; coupe shape and height remain the same, along with the brand’s signature concentric rings.
Homer Laughlin’s artisans rounded the edges of the Square designs. “The softened look not only helps to maintain brand continuity,” says Brinkman, “but allows the complimenting intermixing of the two different shapes.”
Softer too are the bowl and mug. “Both are square at the base and round at the top for the obvious reason”, says Brinkman, “as practicality, functionality and ease of use have always been trademarks of the FIESTA brand.”
“Softened does not mean downsized,” says Brinkman. Scale is the only lingering difference between FIESTA’s now two shapes. “Each square plate was designed a bit larger than its round counterpart,” he says. The Dinner Plate, for example, is ¼ inch larger than the round version. “Again,” he says, “to allow decorative layering of the two shapes.” Mug and Bowl are equally more generous as well.
Square FIESTA will be available at major department stores and online in March 2009.
MSRP: Suggested retail price is as follows: Dinner Plate $18, Luncheon Plate $16, Salad Plate $12, Bowl $12, Mug $13.
About Fiesta® Dinnerware
Designed by Frederick Hurten Rhead in 1936, FIESTA® Dinnerware is now the most
collected china in the
About The Homer Laughlin China Company™
The Homer Laughlin China Company™, headquartered in